Yes — Retell AI is HIPAA compliant, with HIPAA, SOC 2 Type I & II, GDPR, and ISO 27001 included on every plan, plus a self-serve BAA and automatic PII redaction for names, addresses, DOBs, passwords, and PINs. Pricing is pay-as-you-go from $0.07–$0.31 per minute for AI voice agents with $10 in free credits and 20 free concurrent calls. If you'd rather have a done-for-you AI receptionist built and operated for your practice instead of a DIY platform, Agents by AIQ builds and runs voice agents for small healthcare teams — book a call to scope the agent.
Bottom line: Retell AI checks the boxes medical practices need: HIPAA with a self-serve BAA, SOC 2 Type I & II, GDPR, ISO 27001, and automatic PII redaction on every plan — not gated behind enterprise tiers. The tradeoff is that it's a build-it-yourself platform, so a small practice needs someone to configure and maintain the agents.
TL;DR
- Retell AI is HIPAA compliant, with HIPAA, SOC 2 Type I & II, GDPR, and ISO 27001 included on every plan — not gated behind enterprise tiers.
- Retell offers a self-serve BAA, which a covered entity needs before handling protected health information.
- Automatic PII redaction covers names, addresses, DOBs, passwords, and PINs, and role-based access control is supported.
- Pricing is pay-as-you-go: $0.07–$0.31 per minute for AI voice agents, $0.002+ per message for chat agents, with $10 in free credits.
- Phone numbers cost $2/month (toll numbers $5/month), and the pay-as-you-go plan includes 20 free concurrent calls.
- Retell cites greater than 99.9% uptime and roughly 600ms latency, with healthcare customers like Pine Park Health and Medical Data Systems.
- It's still a build-and-operate platform: a small practice must configure agents, flows, and integrations itself, or hire someone to do it.
Head-to-head
| Dimension | Retell AI |
|---|---|
| HIPAA & compliance | HIPAA, SOC 2 Type I & II, GDPR, ISO 27001 on every planwinner |
| BAA availability | Self-serve BAAwinner |
| Data protection | Automatic PII redaction (names, addresses, DOBs, passwords, PINs) plus role-based access controlwinner |
| Pricing | $0.07–$0.31/min voice agents; $2/month phone numbers; $10 free creditwinner |
| Ease of setup | Drag-and-drop builder; working inbound agent on a SIP trunk in under an hourwinner |
| Reliability | Greater than 99.9% uptime; ~600ms latencywinner |
| Features | Knowledge base, warm transfer, branded calls, IVR/DTMF, 55 languages, batch calls, post-call analyticswinner |
| Support | Community and email support on pay-as-you-gowinner |
Scores
Retell AI
retellai.com ↗Retell AI is a voice AI agent platform for automating inbound and outbound phone calls with LLM-powered conversational agents. It combines automatic speech recognition, large language models (including frontier models from OpenAI and Anthropic), text-to-speech, and telephony integration so a caller can speak naturally with an AI agent on a real phone number. The platform is positioned for production call automation in regulated industries — healthcare, financial services, logistics, and contact centers — and ships compliance features by default: HIPAA, SOC 2 Type I & II, GDPR, and ISO 27001 on every plan, with a self-serve BAA and automatic PII redaction for names, addresses, DOBs, passwords, and PINs. Capabilities include a drag-and-drop workflow builder, knowledge base retrieval, warm transfer, branded calls, verified phone numbers, native SIP trunking, IVR with DTMF tone recognition, 55-language multilingual support, batch calling, and post-call analytics with transcripts, sentiment scoring, and custom extracted fields. Retell cites roughly 600ms latency, greater than 99.9% uptime, and healthcare customers such as Pine Park Health (which reports a 38% scheduling NPS increase) and Medical Data Systems (which reports handling 100% of inbound calls with a 30% transfer rate).
| Plan | Price | What you get |
|---|---|---|
| Pay as you go (AI Voice Agents) | $0.07/mo | $0.07–$0.31/min; $10 free credits; 20 free concurrent calls; full platform access; community and email support |
| AI Chat Agents | $0.002/mo | $0.002+ per message, pay as you go |
| Phone number | $2/mo | $2/month per local number; toll numbers $5/month; verified numbers $10/month + $10 one-time setup |
| Enterprise | — | Customized pricing for high-volume users, potentially as low as $0.05/min |
Pros
- HIPAA, SOC 2 Type I & II, GDPR, and ISO 27001 included on every plan, not gated behind enterprise tiers
- Self-serve BAA means a practice can establish the required agreement without a sales negotiation
- Automatic PII redaction and role-based access control reduce exposure of sensitive caller data
- Pay-as-you-go from $0.07/min with no platform fees, $10 free credit, and 20 free concurrent calls
- Healthcare-proven: Pine Park Health reports a 38% scheduling NPS increase; Medical Data Systems reports handling 100% of inbound calls
- ~600ms latency and greater than 99.9% uptime, with warm transfer to humans when needed
Cons
- It's a build-and-operate platform: someone on your team (or a hired builder) must configure agents, flows, prompts, and integrations
- Per-minute costs stack across components — voice engine, LLM choice, and add-ons like branded calls ($0.10 per outbound call) and extra knowledge base slots ($8/month each after 10 free)
- Community and email support on the entry plan; dedicated support comes with scale
- Compliance depends on configuration — data handling policies and BAAs must be set up correctly by the deploying practice
Is Retell AI actually HIPAA compliant?
What HIPAA-compliant voice AI costs a small practice
The tradeoff: compliant platform vs. done-for-you agent
Which should you pick?
FAQs
Is Retell AI HIPAA compliant?
Yes. Retell AI includes HIPAA, SOC 2 Type I & II, GDPR, and ISO 27001 on every plan — not gated behind enterprise tiers — and offers a self-serve BAA. It also performs automatic PII redaction for names, addresses, DOBs, passwords, and PINs, and supports role-based access control. Retell is actively deployed in healthcare, with customers like Pine Park Health and Medical Data Systems running production call volume.
Does Retell AI sign a BAA?
Yes. Retell offers a self-serve BAA, meaning a covered entity can execute the business associate agreement directly without going through a sales negotiation. This is the mechanism that makes HIPAA-compliant deployment enforceable, and it's available on the standard pay-as-you-go plan rather than reserved for enterprise customers.
How much does Retell AI cost for a small medical practice?
Retell uses pay-as-you-go pricing: $0.07–$0.31 per minute for AI voice agents and $0.002+ per message for chat agents, with $10 in free credits and 20 free concurrent calls. Phone numbers are $2.00/month (toll numbers $5.00/month; verified numbers $10/month plus a $10 one-time setup). Add-ons include branded calls at $0.10 per outbound call and extra knowledge base slots at $8/month each after 10 free. Enterprise plans for high-volume users can reduce per-minute costs to as low as $0.05.
What does Retell AI's PII redaction cover?
Retell automatically redacts names, addresses, dates of birth, passwords, and PINs from call data. Combined with role-based access control, this limits exposure of sensitive caller information across transcripts, analytics, and stored conversation data — a practical safeguard for medical practices where calls routinely include identifying patient details.
Is Retell AI reliable enough for patient phone lines?
Retell cites greater than 99.9% uptime and roughly 600ms end-to-end latency, with a proprietary turn-taking model that handles interruptions and barge-in mid-sentence. Its own testing describes a working inbound support agent live on a Twilio SIP trunk in under an hour. Healthcare customers report production-scale results: Pine Park Health cites a 38% scheduling NPS increase, and Medical Data Systems reports handling 100% of inbound calls with a 30% transfer rate.
What are the downsides of Retell AI for a small practice?
Retell is a platform you configure and operate, not a finished service. Someone must design call flows, write prompts, connect the knowledge base, execute the BAA, and maintain the agent as your practice changes. Per-minute costs also stack across components — voice engine, LLM choice, and add-ons like branded calls and extra knowledge base slots — and the entry plan includes community and email support rather than dedicated support.
Is there a done-for-you alternative to building on Retell?
Yes. Agents by AIQ designs, builds, connects, and runs done-for-you AI agents for small and mid-size businesses, including AI receptionists that answer calls on a real phone number, appointment setters, and customer support agents — integrated with the tools the business already uses. It's month-to-month and the client owns everything. Book a call to scope the agent for your practice.
Sources
- AI Phone Agent Pricing | Retell AI
- Retell AI vs Bland AI: Pricing, Features & Value Compared
- 8 Best Voice AI Platforms for 2026 (Tested and Ranked)
- Top 7 Voice AI Agents Fully Compliant with Global AI Regulations (2026 Guide)
- How Much Should You Spend on an AI Voice Agent?
- AI Voice Agent Pricing in 2026: What It Actually Costs
- AI Voice Agent Platform for Phone Call Automation | Retell AI
- Retell Market Competitor Overview
- Bland AI Review (2026)