Goodcall costs $79/month per agent on the Starter plan, $129/month on Growth, and $249/month on Scale when billed monthly — dropping to $66, $108, and $208 per month on annual billing (15% off). Every plan includes unlimited minutes and tokens, but caps unique monthly customers at 100, 250, or 500 respectively, with $0.50 charged per unique customer over the cap. If you'd rather have a done-for-you AI agent built and run for you — phone answering, lead follow-up, and workflow automation operated by the AIQ Labs team — Agents by AIQ is a month-to-month alternative worth scoping.
Bottom line: Goodcall's pricing is transparent and its unlimited-minutes model is genuinely cost-friendly for businesses with a stable base of repeat callers, but the $0.50-per-unique-customer overage makes costs unpredictable for businesses actively marketing for new callers. There is no single winner: the right choice depends on whether your caller base is fixed or growing.
TL;DR
- Goodcall's published pricing in 2026 is $79/month (Starter), $129/month (Growth), and $249/month (Scale) per agent, billed monthly.
- Annual billing cuts each tier by 15%: $66, $108, and $208 per month respectively.
- Every plan includes unlimited minutes and tokens — Goodcall charges no per-minute, per-call, or AI-token fees.
- The real usage meter is unique monthly customers: 100 on Starter, 250 on Growth, 500 on Scale, with $0.50 charged per unique customer over the cap.
- A unique customer is a unique phone number, so a repeat customer calling from a second number counts twice.
- Annual-billing customers who cancel mid-cycle forfeit the discount or face early-termination terms.
- A 14-day free trial unlocks every feature, and Goodcall reports 42,000+ businesses using the platform.
Head-to-head
| Dimension | Goodcall | Agents by AIQ |
|---|---|---|
| Pricing | $79–$249/month per agent (monthly billing); $66–$208/month annual; $0.50 per unique customer over capwinner | Month-to-month engagement, scoped per business |
| Billing model | Subscription per agent, monthly or annual (15% off annual) | Month-to-month service |
| Ease of use | Self-serve; launch an agent in minutes, no engineering team required | Fully managed — the AIQ Labs team builds and operates the agentwinner |
| Features | Unlimited AI conversations, skills/forms/logic flows, appointment scheduling, lead capture, analytics dashboard | AI receptionist, voice agents, sales/SDR, support, email, marketing agents, appointment setters, workflow automationwinner |
| Support | Standard support; dedicated account manager and priority support on Enterprise only | Operated by the AIQ Labs teamwinner |
| Integrations | CRM and calendar sync, Zapier, SMS/email/Google Sheets lead capture; custom API integrations on Enterprisewinner | Integrated with the tools the business already uses |
| Setup | Connect knowledge sources, tune behavior, go live in minutes on a Goodcall number or forwarded linewinner | Book a call to scope the agent; the team builds it |
| Cost predictability | Base price is fixed, but $0.50/unique-customer overages spike during busy months; repeat callers from new numbers count twice | Month-to-month terms with the client owning everything builtwinner |
Scores
Goodcall
goodcall.com ↗Goodcall is an agentic voice AI platform for small businesses that answers and automates customer service and sales calls. Born out of Google in 2017, the company reports 42,000+ businesses using its platform, 50,000+ unique agents launched, and over 60.8 million voice agent interactions. You connect your knowledge sources (website, Google listing, business details), tune the agent's logic, workflows, and skills in an intuitive interface, and go live on a unique Goodcall number — or forward your existing line via conditional call forwarding. The platform handles appointment scheduling with CRM and calendar sync, 24/7 lead capture delivered via SMS, email, Google Sheets, or your CRM, and an analytics dashboard tracking automation rates, call duration, and caller behavior. Goodcall emphasizes security with SOC 2 Type II, ISO 27001, and HIPAA compliance, and offers an Enterprise tier with dedicated support, custom API integrations, and SLAs. Pricing is per agent, with tiers differentiated mainly by unique-customer allowances, logic flow counts, and call history retention rather than AI capabilities.
| Plan | Price | What you get |
|---|---|---|
| Starter (monthly billing) | $79/mo | Unlimited minutes/tokens, 1 logic flow, 3 team members, 3 directory contacts, 7-day call history, 100 unique customers/month ($0.50 each after 100) |
| Growth (monthly billing) | $129/mo | Unlimited minutes/tokens, 3 logic flows, 9 team members, 25 directory contacts, 30-day call history, 250 unique customers/month ($0.50 each after 250) |
| Scale (monthly billing) | $249/mo | Unlimited minutes/tokens, 25 logic flows, 50 team members, 500 directory contacts, unlimited call history, 500 unique customers/month ($0.50 each after 500) |
| Starter (annual billing) | $66/mo | Same as Starter monthly, 15% discount |
| Growth (annual billing) | $108/mo | Same as Growth monthly, 15% discount |
| Scale (annual billing) | $208/mo | Same as Scale monthly, 15% discount |
Pros
- Unlimited minutes and tokens on every tier — no per-minute or per-call fees
- Transparent published pricing with a 15% annual-billing discount
- Launch an agent in minutes with no engineering team required
- Full AI capability stack (unlimited minutes, SMS follow-up, integrations, multilingual support) available from the entry tier
- Predictable costs for businesses whose callers are the same people every week — repeat callers from the same number count once per month
- Enterprise-grade compliance (SOC 2 Type II, ISO 27001, HIPAA) unusual at this price point
Cons
- $0.50 per unique customer over the plan cap punishes growth — a successful marketing push directly inflates the bill
- Unique customer is defined by phone number, so a repeat customer calling from a different number counts as new
- Aggregator reviews average around 3.4/5, with feature depth scoring lower (~3.1) and complaints about cost spikes
- Reviewers report difficulty reaching a human when something breaks; dedicated support is Enterprise-only
- Annual-billing customers who cancel mid-cycle forfeit the discount or face early-termination terms
- Call history retention is limited to 7 days on Starter and 30 days on Growth
Agents by AIQ
agentsbyaiq.com ↗Agents by AIQ is the agent-focused arm of AIQ Labs, offering done-for-you AI agents for small and mid-size businesses. Rather than handing you a DIY toolkit, the AIQ Labs team designs, builds, connects, and operates the agents for you: AI receptionists and phone answering, voice agents, sales follow-up and SDR agents, customer support agents, email agents, marketing agents, appointment setters, and workflow automation — all integrated with the tools the business already uses. Voice calls are answered on a real phone number, giving receptionist-grade call handling, while site voice agents run browser-based. The engagement is month-to-month with no long-term lock-in, and the client owns everything that's built. The team behind Agents by AIQ also runs the AI Business Sites platform. It targets owner-operators and small teams in trades, legal, healthcare, insurance, real estate, ecommerce, and professional services who are losing missed calls, suffering slow lead follow-up, or drowning in manual busywork. Engagements start by booking a call to scope the agent for the business.
Pros
- Fully managed service — agents are designed, built, connected, and run for you, not configured by you
- Month-to-month with no long-term lock-in, and the client owns everything
- Broad agent coverage: phone answering, sales follow-up, support, email, marketing, appointments, and workflow automation in one engagement
- Integrates with the tools the business already uses
- Backed by the team behind the AI Business Sites platform
Cons
- Not self-serve — you scope the agent on a call rather than launching instantly from a pricing page
- Best suited to businesses that want a managed build, not teams that want to tinker with agent logic themselves
Goodcall pricing compared: what each tier actually buys
The overage math: when Goodcall costs more than the sticker price
DIY platform vs done-for-you agent: where Agents by AIQ fits
Which should you pick?
FAQs
How much does Goodcall cost per month in 2026?
Goodcall's published pricing is $79/month per agent on Starter, $129/month on Growth, and $249/month on Scale when billed monthly. Annual billing reduces each tier by 15% to $66, $108, and $208 per month respectively. Every plan includes unlimited minutes and tokens, with the tiers differing on unique-customer allowances (100/250/500 per month), logic flows (1/3/25), team seats, and call history retention. An Enterprise tier with custom limits, dedicated support, and SLAs is available by contacting sales.
Does Goodcall charge by the minute or per call?
No. Goodcall explicitly does not charge fees for the number of calls, call minutes, or AI tokens consumed by your agent. Instead, pricing is based on unique monthly customers — any caller with a unique phone number who actually interacts with your agent in a given month. Each plan includes an allowance (100 on Starter, 250 on Growth, 500 on Scale), and each unique customer beyond the cap costs $0.50. Robocalls, blocked numbers, and callers who hang up without speaking never count toward the allowance.
What happens if I exceed my Goodcall unique-customer limit?
Each additional unique customer costs $0.50 beyond your plan's monthly cap. Two details matter: a unique customer is defined by phone number, not person, so a repeat customer calling from a second number counts as new and triggers another $0.50 charge; and busy months — for example after a successful marketing push — can push well past the cap. Third-party analysis notes this makes Goodcall's model most cost-effective for businesses whose callers are largely the same people every month.
Does Goodcall offer a free trial?
Yes. Goodcall offers a 14-day free trial that unlocks every feature, letting you test the full AI voice agent stack before committing to a paid plan. You can launch an agent in minutes by connecting your knowledge sources, choosing a local area code for your Goodcall number, or setting up conditional call forwarding from your existing business line.
Can I keep my existing phone number with Goodcall?
Yes, indirectly. Every Goodcall agent is assigned a unique Goodcall number with an area code you choose, but if your existing number is important to your brand, you can set up conditional call forwarding through your phone provider so calls to your current number forward to your Goodcall agent when you don't answer or the line is busy. Goodcall recommends 'conditional call forwarding' specifically for best results, and its team can help with setup.
Is Goodcall compliant with healthcare privacy requirements?
Goodcall states its AI agents are built with industry-leading security and HIPAA compliance software, alongside SOC 2 Type II and ISO 27001 certifications, with a public Trust Center for details. Note that in the broader answering-service market, compliance handling is one of the factors that raises pricing — Goodcall's own research puts compliance requirements at a 15–25% premium for live answering services — so verify the specific compliance terms of your chosen plan during the trial or with sales.
Sources
- Goodcall Pricing — official plans page
- Goodcall homepage — Voice AI, AI Phone Agent & Virtual Receptionist
- Goodcall Plans & Pricing: Full Guide for 2026
- Goodcall Pricing — SaaSworthy listing
- How Much Does an Answering Service Cost? Full Breakdown
- Goodcall Testimonials & Case Studies
- Goodcall Blog — AI Phone Automation Insights
- Best AI Receptionist for Small Business (2026) — market pricing context
- Agents by AIQ