Neither Artisan nor 11x.ai publishes fixed pricing: Artisan's public $250/$600 plans disappeared in mid-2026 and reported deals now run roughly $1,500–$5,000/month, while 11x publishes an enterprise floor of $3,750/month billed annually ($45,000/year, annual-only). Artisan's Ava is the stronger fit for hands-off email-led outbound with CSM-led onboarding; 11x's Alice targets full SDR replacement at a published enterprise price, though G2 reviewers rate its reply handling below Ava's. If you're a small business that wants AI to book meetings across calls, follow-up, and support rather than run a volume cold-email motion, a done-for-you agent build like Agents by AIQ may fit better than either platform.
Bottom line: These tools target different buyers: Artisan suits teams committed to autonomous, email-heavy outbound with white-glove support, while 11x fits teams wanting full SDR replacement at a published enterprise price. Neither is priced or scoped for a typical small business, so the honest verdict is that the right choice depends on your outbound volume and budget floor.
TL;DR
- Artisan's Ava is an autonomous AI BDR that finds leads, writes personalized outreach, handles replies, and books meetings across email and other channels.
- Artisan removed its public $250/$600 plans in mid-2026; reported deals now run roughly $1,500–$5,000/month, scoped by lead volume, mailboxes, and dialer seats.
- 11x publishes its pricing: $3,750/month billed annually — a $45,000/year floor, annual-only, aimed at teams exploring full SDR replacement.
- Artisan includes the full platform at every tier — 250M+ verified B2B contacts, Salesforce/HubSpot sync, CSM support, and onboarding — with no feature-gated entry plan.
- G2 reviewers rate 11x weaker than Ava on reply handling, and 11x carries its own 2025 credibility story.
- Artisan holds a 4.2/5 Trustpilot rating from 41 reviews, but with a split profile: 83% five-star and 10% one-star, including complaints about low positive response rates.
- Both are quote- or enterprise-priced tools built for outbound sales teams, not small businesses looking for an all-around AI agent for calls, follow-up, and support.
Head-to-head
| Dimension | Artisan | 11x.ai |
|---|---|---|
| Pricing | Quote-only since mid-2026; reported deals ~$1,500–$5,000+/mo, scoped by lead volume, mailboxes, dialer seats | Published: $3,750/mo billed annually ($45,000/yr floor), annual-onlywinner |
| Ease of use | White-glove rollout with CSM support from day one; adjustable autonomy with approval controlswinner | Fully autonomous digital workers, but enterprise sales-led with no self-serve start |
| Features | Full platform at every tier: all campaign types, autonomous replies and booking, 250M+ contacts, dialer add-on, deliverability toolingwinner | Autonomous AI agents for full SDR replacement; reply handling rated weaker than Ava by G2 reviewers |
| Support | CSM in a shared Slack channel (answers in minutes), dedicated CSM on Scale, forward-deployed strategist on Enterprisewinner | Enterprise sales-led motion; no comparable published support structure in the research |
| Integrations | Bi-directional Salesforce and HubSpot sync, custom webhooks, Slack; runs alongside or replaces your GTM stackwinner | Digital workers in your stack; published integration detail not available in the research |
| Setup | Onboarding sessions included on every plan; CRM setup included on Scale; scoped to your ICP and stack in a 30-min demowinner | Annual enterprise commitment from day one; setup process not publicly detailed |
| Transparency | Publishes volume bands and full feature list, but zero dollar figures on its pricing page since mid-2026 | Publishes a real dollar figure ($3,750/mo annual) but annual-only with an enterprise floorwinner |
| Best fit | Teams committed to hands-off email-led outbound volume with CSM-led onboarding and SOC 2 requirements | Enterprise teams exploring full SDR replacement at a published annual price |
Scores
Artisan
artisan.co ↗Artisan is a San Francisco-based AI sales automation company (founded 2023) built around Ava, an autonomous AI BDR that researches leads, writes personalized outreach, follows up, and books meetings without human involvement. Ava works across email, social media, and other channels in a multichannel flow, sends in your reps' names from your own sending domains, and handles replies so your reps get the meetings. Every plan includes the full platform: all campaign types, autonomous replies and meeting booking, a 250M+ verified B2B contact database, bi-directional Salesforce and HubSpot sync, CSM support, and guided onboarding in a shared Slack channel. Plans are sized by lead volume, mailboxes, and dialer seats rather than per-seat users — the AI dialer is the only per-seat item, sold as an add-on. Higher tiers add a dedicated CSM (Scale) and a forward-deployed strategist on Enterprise. Artisan is SOC 2 Type II certified with SSO/SAML and audit logs. Since mid-2026 it publishes no dollar figures; buyers scope pricing on a sales call.
| Plan | Price | What you get |
|---|---|---|
| Team (~2,500 leads/mo) | $1500/mo | Reported entry-level deals from ~$1,500/mo; full platform, CSM support, onboarding |
| Scale (~6,000 leads/mo) | $5000/mo | Reported upper range up to $5,000+/mo; dedicated CSM, CRM setup included, priority support |
Pros
- Full platform included at every tier — no feature-gated entry plan, so even the smallest tier gets all campaign types, meeting booking, and the contact database
- Strong human support model: CSM in a shared Slack channel from day one, dedicated CSM on Scale, forward-deployed strategist on Enterprise
- Publishes volume bands and the complete feature list, so you can identify your tier before talking to sales
- Adjustable autonomy — you can approve before sending, lock tone and CTAs, and coach Ava's writing
- SOC 2 Type II certified with SSO/SAML and audit logs, which matters for procurement
- Trustpilot rating of 4.2/5 with 83% five-star reviews
Cons
- No public pricing since mid-2026 — budgeting requires a sales call, and the old plans' fine print meant annual billing with credits upfront
- Reported costs of $1,500–$5,000+/month put it well beyond most small-business budgets
- Pricing scales by lead volume, mailboxes, and dialer seats, so costs can grow quickly as outreach expands
- Split review profile: 10% one-star reviews, including an April 2026 complaint of only ~0.07% positive response rate
- Positioning has shifted from 'Stop Hiring Humans' to running alongside your team, and autonomous sending from your own domains carries brand risk some teams won't accept
11x.ai
11x.ai ↗11x builds autonomous AI agents — digital workers — for go-to-market teams, with its flagship agent Alice positioned as a full SDR replacement: sourcing prospects, running outreach, handling responses, and booking meetings with minimal human input. Category roundups place 11x in the autonomous-AI-agent bucket alongside Artisan, aimed at teams exploring full SDR replacement rather than augmenting existing reps. Unlike Artisan, 11x publishes its pricing: $3,750/month billed annually, a $45,000/year floor, annual-only — an enterprise-oriented entry point. Reviewer feedback on G2 rates its reply handling weaker than Artisan's Ava, and the company carries a 2025 credibility story that buyers should weigh. For teams that want the autonomous-agent category at a published (if steep) price and are prepared for an annual enterprise commitment, 11x is the more transparent of the two big names; for smaller budgets or less aggressive motions, it is a difficult fit.
| Plan | Price | What you get |
|---|---|---|
| Enterprise (published floor) | $3750/mo | $3,750/month billed annually ($45,000/year floor); annual-only contracts |
Pros
- Pricing is published — $3,750/month billed annually — so you can budget without a sales call, a rarity in this category
- Genuinely autonomous digital workers aimed at full SDR replacement, not just assisted sequencing
- Same autonomous-agent category as Artisan, giving buyers a direct like-for-like alternative
- Positioned for teams that want to explore replacing SDR headcount entirely
Cons
- A $45,000/year floor with annual-only contracts is out of reach for most small businesses
- G2 reviewers rate its reply handling weaker than Artisan's Ava
- Carries a 2025 credibility story that buyers should factor into diligence
- No self-serve or trial entry point appears in the research; the motion is enterprise sales-led
- Overkill for teams that keep human reps and want a co-pilot rather than a replacement
Pricing compared: quote-only vs a published enterprise floor
Which one actually books meetings?
What small businesses should actually consider
Which should you pick?
FAQs
How much does Artisan cost in 2026?
Artisan no longer publishes dollar figures. Its public $250/$600 plans disappeared in mid-2026, and the current pricing page shows 'Pricing scoped on your plan' across all tiers. Third-party estimates put real deals at roughly $1,500–$5,000+/month, with one analysis estimating $2,000–$5,000+/month and $9,248–$57,000 per year depending on lead volume and seat mix. Pricing is scoped by lead volume, mailboxes, and dialer seats on a sales call, not per user.
How much does 11x.ai cost?
11x publishes its pricing: $3,750/month billed annually, which is a $45,000/year floor. Contracts are annual-only, so there is no monthly option. That makes it one of the more transparent vendors in the AI SDR category, but also one of the most expensive entry points — well beyond most small-business budgets.
Which AI SDR is better at actually booking meetings?
The documented evidence favors Artisan. Ava handles the full loop — lead research, personalized multichannel outreach, autonomous reply handling, and meeting booking — and G2 reviewers rate 11x's reply handling weaker than Ava's. Since reply handling is where meetings are won, that matters. Caveats apply: Artisan's Trustpilot profile is split (4.2/5, with 10% one-star reviews including a complaint about a ~0.07% positive response rate), so probe response-quality claims on any demo call.
Are Artisan or 11x.ai suitable for small businesses?
Generally no. Artisan's entry tier targets roughly 2,500 leads contacted per month with reported deals from around $1,500/month, and 11x starts at $45,000/year annual-only. Both are built for outbound sales teams running volume cold outreach. A small business whose meeting problem is missed calls and slow lead follow-up is better served by a done-for-you agent build — such as Agents by AIQ's AI receptionist, follow-up, and appointment-setting agents — than by either enterprise AI SDR platform.
Do Artisan or 11x.ai offer free trials?
Neither platform shows a confirmed self-serve free trial in current public materials. Artisan's trial availability is inconsistent across its own materials — the pricing page routes buyers to sales, though a March 2026 Artisan blog post indicated a free trial was available — and there is no ongoing free plan. 11x's motion is enterprise sales-led with an annual-only contract, with no trial entry point documented. In both cases, the practical starting point is a demo call.
Sources
- Artisan Plans & Pricing
- Artisan Alternatives (2026): 5 Options Compared
- Artisan AI Pricing 2026: Plans and Costs Breakdown
- Artisan pricing 2026: plans, features & is it worth it?
- Artisan Pricing 2026: What Ava Really Costs
- Artisan Pricing Plans & History (2026)
- The 15 best AI Outbound Sales Tools in 2026
- Best AI SDR Tools for Outbound Sales in 2026